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elevator rap

the following is the elevator rap from

The Cluetrain Manifesto:
The End of Business as Usual

Copyright 1999, 2001 Levine, Locke, Searls & Weinberger
All rights reserved.

cluetrain.com

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Elevator Rap
David Weinberger



  when  
(Inter)networked
Markets
meet
(Intra)networked
Workers
The connectedness of the Web is transforming what's inside and outside your business — your market and your employees.
Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices.
There's a new conversation
Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices.
between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices.

You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.

Or you can join the conversation.




The Cluetrain Manifesto: The End of Business as Usual
Copyright 1999, 2001 Levine, Locke, Searls & Weinberger.
All rights reserved.


NEXT: Introduction
back to Table of Contents