Stating the Obvious:
Just One Question for Christopher Locke
June 7, 1999 interview with Michael Sippey
"So here comes Joe Sixpack onto AOL. What does he know about
netliness? Nothing. Zilch. He has no cultural context
whatsoever. But soon, VERY soon, what he hears is something
he never heard in TV Land: people cracking up. "That ain't no
laugh track neither," Joe is thinking and goes looking for
the source of this strange new, rather seductive sound."
Business' Big Secret
April 18, 1999 David Weinberger
"Gather close, pull up the collar of your trenchcoat,
and step out of the light of this lamppost. I'm going to
give away Business's big secret. This is something so
shameful that business invests a huge amount of time and
money keeping it from getting out. In fact... the real
objective of most management infrastructures is to make
sure that this dark secret remains hidden."
Entropy Gradient Reversals:
Clues You Can Lose
April 18, 1999 RageBoy®
"No one has bothered to ask me what I think about all
this. So yes kids, it's time once again to conjure up an
interviewer with the jumbo cahones necessary to confront
RB on the real issues. Ready? Dubious at best, but here
you go anyway."
Fair Warning: EGR tends to be fairly raunchy; proceed at
your own risk. Also, it may be helpful to know that
Christopher Locke and RageBoy are not really two
separate people most days.
Interview: Christopher Locke
April 18, 1999 Amy Gahran
"Cluetrain is something that any Web content professional
should read. You probably won't agree with all of it. You
may not like the tone or the presentation. You may crave
specific examples. But the fact is, this document has hit
the radar screen of many in the business world who hold
the purse strings for online media projectsso content
professionals should be familiar with it."
Ride the Cluetrain
April 6, 1999 David Weinberger
"There's something big going on. You know it. Your
friends know it. Your coworkers know it. Your customers
know it. So why doesn't your company know it? Why are
your managers so clueless?"
The Cook Report:
The Cluetrain Manifesto - The First Interview
April 6, 1999 Gordon Cook
"We have here 95 theses that purport to explain
what most large corporations do not yet understand
about the Internet. The Internet is the catalyst which
sparked the Cluetrain manifesto. The Internet is also a
medium that promotes styles of communication that are
deeply subversive of standard ways of doing business.
The Manifesto shows why the web-empowered voices of
millions of small businesses and consumers may overturn
the industrial age control-oriented business models of