• Pirulee, a kid who wants to ride this train, Tremendo - "I took the liberty of driving this train full speed ahead to crush a language barrier, see the Resultado and spread the word! Millions of 'mad' voices coalesce to create some coherence. You guys did a great job of helping us make some sense of all this. I hope my 'grain of sand' will contribute with the translation into Spanish. You will have to forgive me, some things I just could not express in Spanish to my satisfaction (specially that Elvis quote on clue #29). But hopefully other muchachos will contribute once it starts getting around. Bring on the Y2K baby!"

• Luis Marinho Falcão, Director, Ogilvy Interactive - "The most frightening thing about an electronic whisper is the fact that it becomes a gigantic roar before some notice it."

• Eric S. Raymond, President, Open Source Initiative - "The cluetrain is to marketing and communications what the open-source movement is to software development -- anarchic, messy, rude, and vastly more powerful than the doomed bullshit that conventionally passes for wisdom."

• Ruth Perkins, CIAS, Florida Department of Law Enforcement - "Thank you for solidifying the thoughts and mission I've had for so long. I'm a wholehearted signer and practitioner of your manifesto."

• Angela Gunn, Columnist, Seattle Weekly, Sam Whitmore's Media Survey, etc. - "re #74: Have you heard of this Tommy Hilfiger guy? In other words, we are not immune to advertising that purports to anticipate our own discourse. Wearing some guy's name on your chest or on your shoes or on your Website ain't a call for revolution, whether the name is Nike or FUBU -- but culture has been commodified to the extent that a lot of folks think it's a revolutionary act. We let the labels do the talking. But then again, commodification of discourse is the story of the twentieth century, ain't it? That said, I love this. It's the attitude that got me online, and it's the attitude that'll save the Net (and the rest of the culture). Sign me up and direct me to the battlefield; I will fight the good fight with you."

• V. Bruce Hunt, Manager, Internet Technology, Advanced Technology Group, Adobe Systems Inc. and Silverfox Consulting - "The start of building a new foundation for the knowledge civilization."

• Robert Kost, EVP and General Manager, US Interactive - "Now that Communism has fallen, whither Capitalism? This way..."

• Dave Winer, a.k.a. Mr. DaveNet, UserLand and Scripting News - "Dudes, you gotta know I believe this shit. Sign me up."

• Mark O'Toole, Director, Beatstream Multimedia - "As evolution of the power of the individual has become more and more apparent in many markets, it is now the individual whose desire is once more important and not the creation of that desire by the 'massage' of the media or large marketing campaigns. The web allows for a new individuality in both inquisitive acquisition and informed choice and makes the new consumer a moving target for the unwieldy sales processes of yore. This is a step in the evolution of modern commerce and modern culture. An important manifesto, and a beautiful one."

• Andy Moore, Editor-in-Chief, KMWorld magazine - "Wait just a minute here...let me get this right...you want us to honor our customers and our employees equally, grow some humility and recognize that people buy things from us because they trust us, not because they were tricked into it? Common sense seems downright subversive when it's been absent for so long. Thank you, ringleaders, for waking us from a somnambulant march off the cliff. Let's just hope it was in time."

• Tom Matrullo, Editor, Comcast Online - "I've followed this project with great interest. Luther had nothing on these guys -- their 95 theses make seminal headway into a medium whose alphabet we are still decoding, whose grammar we barely discern. These are original insights that will grow in consequence as they are unpacked, discussed and challenged."

• Larry Bohn, CEO, net.Genesis - "These four net horseman envision the business apocalypse that is already happening. Beware or be roadkill!"

• Rachel Ehrlich, Executive Producer, Mercury Seven, ChannelSeven.com - "I'd like to print the manifesto and nail a copy to each of doors of the executive staff here and email copies the to CEO, President, and COO of our parent company, but I hesitate because none of them would read it. How do I snap them out of their self-important, corporate funk? As for identifying myself as a seditious element by commenting here and spreading the word internally at Mercury Seven, I regret that it would serve only to enhance my hip, antiestablishment, new media image. I don't think these people would hear the words, get the gist, make it happen. I guess it's up to me. Thanks for the galvanization."

• Stowe Boyd, President, Running Light - "The business culture is retreating into a reactionary conservativism in the face of global connectedness of our emerging world society. Just like the ritualized clothing of business -- the medieval suits and pointless neckties -- much of the claptrap surrounding the conduct of business is a form of obedience to obsolete and dangerous mores. The Internet is subversive, since it breaks out of the linear/hierarchical mindset into a world of feedback and lateral communication. McLuhan wrote in 1964 that the speedup of the electric age is as disruptive for modern literate Western man as the Roman roads were to tribal villagers."

• AdriEl Brunson, President & CEO, elektravision corp.

• Peter Flynn, Textual therapist, Silmaril Consultants - "Exactamente! Cluetrain puts the horse's head in your bed and presents you with the can-opener as well as the can marked "Worms". It takes up where Herzberg, McGregor, Drucker, Townsend, et al left off by delivering the long-awaited KITA. And it's not just corporate synapses that need a ticket to ride: governments, NGOs, and academia are largely unaware that the railroad has been invented, let alone that the cluetrain is standing at the station and ready to leave."

• Dan Miller, Editor in Chief, The Kelsey Group - "I'm proud that this ol' war horse of what was once called 'new electronic media' has finally been dispatched to the clue factory at the origin of the cluetrain. It's clear that we're not going to get to the dawn of the new era until we get past the din of the aura surrounding high-flying start-ups with inflated equity to spend, as well as the usual collection of incumbent carriers, manufacturers and retailers who can never quite scrape the legacy from their boot heels."

• Loren Buhle, Consultant, PricewaterhouseCoopers - "An interesting insight into the inner workings of corporations large and small. As we move forward into the world of e-business, the customer is transforming the market from one of mass marketing to 'making meaning' -- creating personal relevance. This manifesto understands that in the eyes of the consumer, e-business is really 'Me-Business' -- my time, my place, my price, my way. Savvy organizations that wish to lead in the future should pay attention to this statement -- or be roadkill!"

• Randy J. Hinrichs, author Intranets: What's the Bottom Line - "I swear you have hit techno companies on the head. Big, boisterous, blatant, bellicose, behemoths bemoaning banality and bastard barristers."

• Michael O'Connor Clarke, VP Worldwide Marketing, PC DOCS / Fulcrum - "The cluetrain manifesto should be handed out to all school leavers, worldwide, as soon as they start their first 'real' job and before they get greyed out by post-capitalism. It is the only Employee Handbook they'll ever need - regardless of the job or employer. It should be essential reading at high schools, colleges and companies throughout the world. 'For the history of the world is nothing but the development of the idea of freedom.' Everyone should be entitled to your opinion - but we need to get it to them now before the damage runs too deep into their core and the corporate veal pens claim more victims. I'm spamming the URL to everyone I know. Then again: it may be that your sole purpose in life is simply to serve as a warning to others ;-) You may find that you never get another consultancy assignment again as you have committed the unthinkable - you've revealed the man behind the curtain. Many CEOs will be way too uncomfortable to entertain what you're proposing. Good. They need to go anyway. Viva la revolution."

• Don Ross , Managing Partner, Six Offene Systeme GmbH - "I used to feel badly about being just a bit too young to have been an 'agent of change' during the '60s... now I feel excited about the opportunity to take part in a much larger and more complex paradigm shift in the next millennium!"

• Dinah Sanders, webcrafter, MetaGrrrl - "'And it might begin to reach you, why we give a damn...' -Spanky et al."

• Tom Mandel, C[ETIFKVM]O, Caucus Systems - "Listen to this. These people are almost as smart as I am."

• Mark Patterson, Executive VP International Operations, EOS International - "I connected with most of the manifesto as soon as I read it. Intuitively, I recognize it as stating what I've been trying to formulate from my own thoughts. It actually represents changes we are trying to make in our own organization. But only some of us yet see that listening and responding are the core of what we do. And that making money is not the goal but the result -- the wake behind the ship. I'll be forwarding the manifesto to our Board. Wish me luck!"

• Gerri Sinclair, President and CEO, NCompass Labs Inc

• Keith Dawson, Editor & Publisher, Tasty Bits from the Technology Front - "The Ringleaders, wearing clue pheromones, doing the clue mating dance, have trolled through a field of naked horny clues during clue mating season -- and lo, they've gotten a clue."

• Peter Merholz, Chief Problem Solver, PeterMe Problems Solved - "You fools. Why model yourselves after Luther when Letterman is so much more popular. What are the Top 10?"

• Steve Johnston, Director of Development, Interactive Media in Retail Group - UK - "Intravenous clarity. The common sense that is sneaking up, yet nobody has put it into words quite like this before. It registers, deeply."

• Francois Gossieaux, VP Marketing, Instinctive Technologies - "This stuff is here already, and if companies don't realize it, it's at their own peril! This is the time to fix the 'Information Deficit Disorder' that has plagued most markets so far - buyers cannot find the appropriate information about the companies they are buying products from, and companies clearly do not have a clue about what their buyers really want. Those that were purposely putting up this smokescreen will no longer be able to do so because the buyer is finally in charge!! Let's start that conversation..."

• Bill Braasch, CEO, DBA Software - "'what it is is up to us' (I think I stole that from Howard Rheingold)"

• Tony McKinley, Director, Professional Services, Innodata Corp.

• Jim Montgomery, E-news Editor, KMWorld - "Written by and for those who don't like being called eyeballs, seats, or end-users. We're people dammit, and it's high time we were recognized as such. Word-of-mouth is the most effective marketing plan in existence. Yet companies in every discipline are wrapping themselves in complex lingo and foggy rhetoric, at arm's length from their customers. (The Egyptians taught us what happens when you wrap things up really tight.) Earth to business: enveloping yourself in yourself doesn't immortalize, it suffocates. If you don't understand how people fundamentally impact your business -- both inside and outside your building -- then go ahead and mummify yourself. You'll be a museum exhibit for Business Ignorance and Failures. Back behind the Egyptian treasures display."

• Sean Carton, Managing Partner, Carton Donofrio Interactive - "I'm blown away. Floored. Bowled over. The manifesto rocks. Recognizing the human, coming to the realization that the Network is the People, not the hardware, stupid, a crystal-sharp prescient vision of what all this means that rises above the jargon, the cover stories, the glowing 'billionaire of the moment' interviews and the fawning rip-n-read 'reviews' that make up so much of the conversation these days. All the emphasis so far has been on the 'technology' on the 'information' without ever standing back and realizing that all these things would be pretty freakin' boring if it wasn't for the people creating and operating and transmitting and communicating over the tech. By coming to the realizations that you all have come to, we take one giant mondo step closer to the point where the technology finally disappears into the background where it belongs and the content and the conversations are what matter. It's about time that people woke up to the fact that mass media is going away. Mass culture is being replaced by networked microcultures existing outside of analog time and space. In a hyperlinked world, everyone is your next door neighbor. We should start acting like it. This is cool. Thank you for sharing it with me."

• Steve Telleen, Giga Information Group and iorg.com

• John Freshley, Director of Marketing, grapeVINE Technologies - "The temptation is to think that this new conversational dynamic is nothing more than yet one more paradigm shift -- just the latest version of BPR or outsourcing, and that simply adopting the model of a new leader (Amazon, Yahoo or Dell) will ensure future success. The problem is that the ability for the market to form, communicate and change is not temporary, is not a fad. It is a permanent change and it is always dynamic. Therefore, imitation is a certain recipe for disaster. And that should scare all of us. We may have to start thinking and really listening."

• Dean Landsman, President, Landsman Communications Group - "I share these views wholeheartedly. Wake up calls have a tendency to be ignored, except by those with some sort of urgent agenda. Some people get a wake up call they didn't put in for....they get awakened. The idea, then, should be to spread the word and see what reaction comes in. And, as that reaction is the initial step in a conversation (it isn't a conversation until it goes past a statement), the dance begins. I hear the music. I hear the train. I think I already boarded the train. Count me in."

• Deborah Schultz, Manager, EC|Solutions, AnswerThink Consulting Group - "Amen! I refer to this as the Dr. Seuss metaphor - 'Revenge of the Whos.' Gone are the days when all the little Whos in Who-ville have to shout to be heard. The Web empowers all the Whos...er humans!"

• Ken Freed, Editor & Publisher, Media Visions Webzine - "Good for you, Cluetrain! We need more such efforts to promote a deep 'global sense' of our universal interactivity. See this document in context: Luther's 95 Theses split the church, but his writ against the bull of papal indulgences also exposed rampant corruption. Similar risks and benefits apply here. Will your new 95 Theses serve to unite more than divide? I pray so. We need visions of our interactivity that inspire us to practice responsible self rule. Ultimately, we need an Internet constitution with a bill of rights and responsibilities. Pending that, I gladly support projects like this that help pen the bull of greedy corruption rampaging though our world."

• Phil Smith III, Troublemaker, Distributed Web.com - "It's coming, it's here, it's not stopping..."

• Tom Craig, Public Face, Paradox Cafe - "That which seems impossible and unreasonable today, may be the obvious answer tomorrow."

• Ross Stapleton-Gray, President, TeleDiplomacy, Inc. - "The metaphor of pioneering the electronic frontier used to be a compelling one to me, and the source of a little bittersweet regret in the recognition that that phase was coming to a close, as the newbies began being dumped onto the net in their Conestogas of E-Commerce, ordering housewares from the virtual Sears & Roebuck and citifying the place all to heck. But it's the other way around: Gotham is being reinvaded by the wild, and we were just the first to notice the mistletoe sprouting from the utility poles, and the beasties run amok in the ornamental cabbage."

• Lawrence Nyveen, Editor, Netsurfer Digest - "Soon, soon."

• Judi Clark, anarcho-syndicalist-at-large, ManyMedia, WomensWork - "About damned time! I've been living many parts of this Manifesto for years. You know how this culture views a woman spouting things like this in public places? Yeah, right. Now I have some Official White Guys I can point to who legitimize my rant! I've been broadcasting my mute button on the Infinite Wisdom port for some time, but it seems corporations have that one blocked. They don't want to know we think their commercials are unsatisfying, demeaning, and tell us what they really think of us. I'd like to tell them what I really think--they'd have to sit down first. They'd have to check their marcom departments at the door. Hell, many companies would have to check their upper management at the door too. They think they know what I want? Yeah, right."

• Jason Bluming, Student, Harvard Business School - "Wow. The Internet is Quid Pro Quo and Cluetrain is standing at the door asking what you bring to the party. If this list doesn't remind you of the person you want to be, you might want to stay off the net, but if you don't see that you're not quite there yet, even that won't help. WWW -- Warnings, Wisdom, & Wit."

• Ray Adams, Partner, RALS Computers

• Michael Fraase, Publisher, ARTS & FARCES - "Sign me up. This is the most intelligent thing I've seen in a while. Refreshing, no bullshit, no buzzword bingo. Conversation -- what a concept."

• Edward Vielmetti, The Vacuum Group

• Paul Smedberg, Artist/Partner, BCS

• Mary Lu Wehmeier, Strategic Planner - Wizop, InCue Online - Broadcast Professionals Forum on CompuServe - "Let the enlightenment begin. It's about time we turned Rageboy et al loose on the real world. I've been turning the URL loose on certain people in the past couple days. It's a real nice wake up call."

• Raines Cohen, Co-founder, Berkeley Macintosh Users Group (BMUG)

• Peter Moore, Managing Director, Turner NewMedia - "At last. We were getting quite lonely (though rich) until we found Mr. Locke and his gang. Move it? All our clients are receiving the manifesto today. Thank you Gentlemen."

• Michael J. Stern, President, Adeste.com Information Markets - "Capitalism promises 'customer sovereignty' -- since we can choose which products we buy, manufacturers are forced to design products which please us. The sad reality is that legions of similar goods are created, and companies spend millions to advertise them in a bid to manufacture demand. Levine, Locke, Searls & Weinberger show us an alternate path, in which improved communications infrastructure allows companies to create products and services which more accurately fit the needs and expectations of their customers. Customers become partners in the design process. If it works, maybe you'll never have to spend 20 minutes on hold ever again."

• Dylan Tweney, Columnist, Infoworld and Tweney.com - "yes! yes! YES! it's about time somebody nailed up a few reminders of the Net's revolutionary potential, which seems to have been submerged by the hype lately. Let's ride that train!"

• Michael P. Burton, Network Engineer, Portland State University - "The Future is as as fluid as the past. We make the present out of both."

• Gordon Cook, Editor and Publisher, The COOK Report on Internet - "ICANN - The Internet Consortium for Assigned Names and Numbers is failing the Internet because its board hasn't a clue. The ICANN Board is approaching the stakeholders of the Internet in the very manner of the clueless corporations pilloried here. If it doesn't get on the cluetrain it will crash and burn."

• Chris Worth, creative polymath, chrisworth.com - "You know people who won't read this, right? People without the vision or the balls to understand how the world is changing? Good. That's who you should send this URL to."

• Doug Bond, Director, On-Link Technologies - "Locke and his Linux, Java, dead-headed web-zine cronies again, bemoaning 'smart markets.' Where do I sign..."

• Nathan Patrick, Wizard/Guru, PEM Electronics Co. - "The way of the future. Don't deny, embrace. Everyone knows that the world is evolving, but we don't know what it will become."

• Jim Bair, Vice President and Chief Strategist, Knowledgen, Inc. - "enterprises of any size are about power, with exceptions among the over educated. the community of employees, i.e. the people, has no predictable integrity. Maybe a large proportion will put integrity before gain, but one of the big levers for Internet commerce is deception: it really pays."

• Mark Aldington, Managing Director, Aldington & Associates - "At last the moment we have been waiting for - RageBoy unleashing a lucid and compelling message - Let's breach the corporate citadel!"

• Brian Millar, Creative Director, RMG International

• Matthew Walker, Whipping Boy, Electric Sheep - "I always knew the Web was a revolution since I discovered I could work in my underpants. And now you say there's more! Who knew?"

• Tom Williams, Chief Poobah, Messy Productions - "Examine your rules, forms, policies, ethos. What possible relevance/benefits do they have to me, your customer/partner? Do I not think? Am I not human?"

• Martin Bull, Treasurer, Adelaide Computer Club - "I haven't read it yet, but it must be 'true' it's on the internet. Laugh, I nearly ####."

• Rami Kuttaineh, Student, Mill - "I am just a dumb kid whose been using a computer since age 4. But what I know is that this site is the shit. I've been online since age 15. If you don't trust someone like me to give you the lowdown who are you going to trust? PS: If you were looking for a clue to rami's current age; his birth is marked to within a month's time of Elvis's death."

• Russ Edelman, Listen & Question Guy, Corridor Consulting - "The web accelerates the truth and this cannot be denied. So tell the truth, execute, fail and succeed... execute and succeed... execute and fail... execute... and keep executing."

• Bryant Duhon, Editor of Inform, AIIM International

• Cya, Mmystress of All She Surveys, Y2K page - "An initiative framed in speech is so much more civilized than shaking a stick... may the potential of its greater reach be realized."

• John Detwiler, Web Technology Coordinator, LTD Commodities, Inc.

• Mike O'Connor, Curmudgeon Emeritus, gofast.net, Inc. - "jokes? stories? kindness? 'been doin' this a while... community radio, e-democracy, speedy Internet, Y2k... all part of the same fabric."

• Bob Toth, President, MesaView, Inc. - "Whoa! Get to the station and jump on the Cluetrain. These 95 points are as relevant and revolutionary as the Declaration of Independence. (Well, almost). In fact, this should free those individuals (companies) that are tied down by manic business principles to open up to the future of this eCulture. By signing this manifesto and joining the ringleaders be prepared for ultimate submersion into the underworld of thought, business, the internet, and humans as the interface. Watch your back, the Government may send the Conspirators Intelligence Agency after you. Book'em Danno."

• Kelly Beecher, Office Technology Analyst, Jones Day Reavis & Pogue - "The same wake-up call that 'Up The Organization' was in the 70's, for those who no longer read books."

• Chris Heathcote, Digital Media Developer, Head New Media

• Mary Dungan, Editor - "All you say is probably correct. What immediately strikes me, though, it that you're addressing people/corporations that are no longer relevant. You can't convert a dinosaur; they're dead and gone. What we have seen so far is not change in the existing systems, but whole new systems (and paradigm shifts, whatever). The winners are not merely those who have caught on to this, the big winners are those who have created this. Of course, in the meantime, the clueless are paying our consulting fees, etc. And we have to make a living."

• Clint Glenn, Supervisor - Manuals & Writing Services, Motorola SSG - "I'm getting scared, Dave. I actually agree with much of the Manifesto. So, as they say, 'in for a penny, in for a pound'."

• Darrell King, Owner, The Web Center - "Open Source and Free Software, plummeting hardware prices, realistic real-time global communication between individuals, increasing use of the Net, exploding technologies and discoveries, and now this manifesto...do you think anyone can still be blind to this New World?"

• Jim Champoux, Producer, BGM Films - "We seem to define ourselves by pointing a finger somewhere and saying 'we are/aren't like that' and however noble the intentions, human nature always wins. Negative advertising still wins elections, people still buy GM and MS, and missiles are still thrown around to preserve the peace. Activism has been replaced by political correctness. And some enterprising soul will take the manifesto and incorporate it into a seminar series. Keep up the good work."

• George Elam, Jr, Dir. Computer Services, Chemical Market Associates, Inc. - "1) The gap between 'What I Want' and 'What they Have' is getting larger. It isn't because I want less. I'm not alone here, am I? 2) As the rich get richer, will they own and control the bandwidth?"

• Kee Hinckley, Founder, Somewhere Consulting - "As brand loyalty disappears, it is being replaced by something with more depth. Whether Amazon or Barnes & Noble have the better prices or selection is not the issue. The deciding factor is where you have made a commitment to the discourse. I shop at Amazon because that is where I have put my reviews and conversed with authors. The smart companies turn themselves inside out, revealing their insides to the public, and bringing their customers into the fold, making them an integral part of the company's sales, marketing and support organizations. Brand loyalty is replaced with a commitment to success. If they fail, then my contributions are gone forever."

• Tim McEachern, host, Geek Nation - "'the revolution is here!'"

• William F. Slater, III, Slater Technologies - "This is a great website and I really agree with most of what you wrote. I will take your advice and post your Manifesto in its entirety on my site."

• Jayne Cravens, Program Manager, Virtual Volunteering Project, University of Texas - "Thanks for reading my mind and putting my abstract, random thoughts into concrete, meaningful words. Next, could you please compose something to send my Mom?"

• Kyle W. Patrick, Guy Who Knows More About Computers than You, Rice University (the Electronic Text department pays me, for some reason), home page - "A fine idea, lads. Head-bashing time has finally arrived, eh? Well, I still think that Thesis Numero Uno should read: 'The history of all hitherto existing corporations is the history of market struggles.' Catchier than an Intel commercial, I think."

• Tom Elliott, Wordsmith, Self-employed writer - "As usual, Chris, you and your cohorts' visionary enlightenment has breathed fresh air and new life into my tired-of old body. What a wonderful manifesto! The truth it contains could not possibly be denied by anyone possessing common sense and a love of and respect for the millions of sincere humans so desperately in need of those truths, which soon will be the credo of the Web. That fresh air sure does feel good."

• Peter Wendel, Birkenstock Express On-line

• Mike Robinson, random guy - "'Less Hype, More Real'... wait a minute, hasn't that slogan been used to sell me something already? It's time to realize, my demographics do not equal me. Get to know me. Let me get to know you, and we can help each other."

• Perry Evans, President, netIgnite - "I always wanted to sign a manifesto. It's even cooler that it's slap-your-forehead simple and deep all at the same time."

• Maria LC Salomão, Personal & Professional Coach/Speaker, Armada Global - "(enter music) As the Beatles once said, "You say you want a revolution, wellllll you know...." Yay Cluetrain! Everyone knows/senses that there is a huge hole in the way we are allowing work to unbalance us. Your efforts help people to STOP*REGROUP*FOCUS! You help us remember to get back to the basics. Thank you for making the world a better place! It's all about taking one step in that direction versus 'getting there.' Kudos my fellow humans!"

• Pete Goldie, president, Lightbinders - "George Carlin says it all much better and funnier... but not everybody gets HBO. You have done as good a job as can be done without using the phrase 'cocksucking corporate assholes'."

• Thomas Anderson, President/CEO, SearchAtHome.com - "Sign me up. Time to stomp the hose of focus 'study' corporate marketing spew and instead get down to it with actual folks. It's about bloody time! Hey, ya know, this might just revive that little old idea called democracy in the marketplace. Hot diggety... Lead on... "

• Ken Hittel, Webmaster, New York Life Insurance Co. - "oh-so-right-on. but a caution: the previous 95 theses didn't vanquish the church, just split it. The churches are still very much with us."

• Elizabeth Lane Lawley, Assistant Professor of Information Technology, Rochester Institute of Technology - "Hire teachers, indeed! And make sure that teachers who are preparing students for "Internet: TNG" are climbing onto the cluetrain, as well."

• Thomas Jones, Founder, Southern New Mexico Linux User Group (SNMLUG) - "As the cluetrain began to pull out of the station, all I could think was, 'Thank God I'm on board.'"

• Keith W. Porterfield, Internet Bearded Guy, home page - "Yow!"

• Kevin Johansen, CEO, 4WORK, Inc. - "It's Karmageddon, and it's about damn time..."

• Robin Eichleay, Consultant - "Finally some genuine cool, clear water ... not the raw &!##%@ we all too often see bobbing on the surface of the NetSea."

• Jonathan Peterson, Technical Consultant, IBM eBusiness Services - "End-users talking to developers, manufacturers talking to consumers, dogs and cats living together, Mass Hysteria, human sacrifice. Employees have long since learned that they're commodities, but the corporations that commoditized their employees seem to have forgotten that selling commodities is a miserable way to make a buck."

• Blythe Butler, Free, Student, looking for one, or not - "Content and Connection - with regards to what really makes us click. 'On the Road' for corporate America."

• Gabe Goldberg, President, Computers and Publishing, Inc. - "500 Miles:
  If you miss the train I'm on, you will know that I am gone; You will hear the whistle blow a hundred miles."

• Bonnie Scott, founder, January31 Consulting

• Hugh Graham, Information Architect, iXL - "Let the power fall..."

• Rob Lawrence, Traffic - "You know it makes sense...."

• Chuck Hinckley, owner/agitator, Ash Creek Sundries - "I try to hobo on the cluetrain as often as I can. It has a distinct whistle that can be heard by some from miles away and by others not at all. Why is that? If you are riding the train and you see a lonely 'bo by the side of the road, I hope you'll stick out a hand and help me up."

• John C. Rowland, webmaster, Penton Media - "up until recently, technology has generally amplified stupidity -- it is heartening to see the paradigm shift."

• John M. Miller, Of No Important Title, UOP - "Not a CEO, VP, or other person of Known Great Importance (except in my own mind). Just -- but oh what a just -- one of the many voices waiting to be heard. Listening to those with a clue (emphatically including the ringleaders of this site) may be the only genuine value-added activity us humans participate in."

• Jim Meyer, VP, Marketing, Universal Systems Inc. - "Pretty strong words for a nascent medium. When we learn the lessons of the past and apply them -- Babylon made the first recognizable effort to advance knowledge management -- the web may prove true to this manifesto. Are you listening?"

• Bob Davis, Director of Web Development, SEG Network Technologies, Inc - "Like Gutenberg bringing the word to the people - so shall this manifesto change the world we know and work in. Keeping along the theme of the 95 theses, I present the following: 'Wer nicht liebt Wein, Weiber und Gesang, Der bleibt ein Narr sein Leben lang.' -Martin Luther"

• AD Marshall, Dir. S&M (Sales & Marketing), VietInfoComm&Edu (VICE) Consulting - "RB, et al, i still don't know if i'm witnessing The HyperEvolution or the Final Solution to the HypeRevolution, but i'm bedazzled all the same. I have to take exception with earlier Signer, tho: Tell US Interactive's Rob Kost that Communism ain't dead in VietNam yet, that the [Virtual] VC may have a few surprises for the US..."

• Gabriel Wilkins, El Fookerino, Ignorant Data Gluttons and Overall Stupid Bastards - "Size and importance disappear in the medium. Everyone is in the 14-21" range. We no longer care about subliminal advertising gesticulation flailings, or how much you paid that advertising agency to insult the collective intelligence. Business exists because the consumer allows it, not the other way around."

• Dale Poole, User Services Consultant, UPEI - "I used to run a BBS that didn't offer downloads, games, or porno. It was devoted to people talking to people. Pretty unpopular, especially at a time when the web was emerging. With pretty stuff to glaze (over) at, the idea of just talking was treated as outmoded, old fashioned. I feel vindicated in some weird way that the emerging juggernaut that killed my BBS (and made me feel like an anachronism) has now evolved to the point where talking to each other is becoming the most important thing to do. A big bag of kudos for pointing out the importance of talking. For the rest of you looking at this with scorn, enjoy your time in the null-lane."

• Dennis Moser, Member (Last time I checked, anyway), Human Race - "'That so few now dare to be eccentric, marks the chief danger of the time' -John Stuart Mill (1806-1873)"

• Craig Heckman, Director Information Technology, New Global Telecom - "A remarkably 'non traditional' yet completely accurate look at the future of business in the digital age. They should be teaching this stuff in grad school."

• Bob Jacobson, Principal, Bluefire! Consulting - "Yeah, but who's going to make the coffee? The Tragedy of the Commons, writ large. Ever notice how 'empowerment' alliterates with 'embowelment'? Or how 'respect' rhymes with 'neglect'? Our language tells the tale. I'm just full of questions now. All hail cluetrain!"

• Brian Jacobson, Managing Director, EXPERneT - "I'm glad I discovered the Cluetrain. I will make sure it gets wide exposure among my associates. The Cluetrain should make regular stops at the Collaboration Station ...soon to be Broadcasting for Innovation from www.projectice.com"

• Yvette Borcia and Gerry Stern, Partners, Stern & Associates - "Be assured, we will be sharing this URL with our clients, readers, seminar attendees and students (UCLA & CSUN). We've been preaching these common-sense sentiments for years. How exciting to discover a community of like minds operating in (or around) corporate inner sancta!"

• Angus Elvis Fernstedt, Chief Sensemaker, Institute for the Prevention of the Future - "Einstein said it best: 'Perspective is worth 50 IQ points.' You've got it. I'm with you."

• Tom Christoffel, Facilitator, Futurist and Regional Planner, TJC Designs - "Cooperation is the primary activity on this planet. Regional cooperation is any two crossing a boundary. Community precedes cooperation. We live, work and play in regional communities - all of which are local. Local is a scale with a single cell on one end and the entire planet on the other. Every combination in between is a level of regional. Regions work. The net connects peers, communication, community, cooperation and the creation of value."

• Bill Koslosky, MD, Director, BKMD-Medical Media Marketing - "Internet media is not like print or TV. Looking at how some pharmaceuticals are marketed in the mass media you might see a 'snowboarder' schussing through a field of grass to promote some new allergy medication. The average Internet user (viewer, consumer?) demands more detail about products and certainly as newly-released drugs use more sophisticated mechanisms, the details about the potential contraindications and side-effects must be available to the consumer. The long-touted idea of 'informed consent' requires that the medical community provide the explanations that a more sophisticated patient population can appreciate and use to make informed decisions about their medical care."

• Tom Blumenthal, Owner, Q&A, Inc. - "The www is the corrected design of the tower of Babel? Hope so."

• Tony Lovatt, Software slave, PEC - "For years, Dilbert has been my hero. But now I've got a new train to catch."

• Udhay Shankar N, Virtual Community Engineer, Gray Cell - "The net is not about technology, it's about sociology. Glad to see people are realising that."

• Pradeep Vasudev, Copywriter, Activ8 Technologies - "finally, someone who had the guts to get real!"

• Ed Blachman, Co-Founder, Eastgate Systems

• Keith Juden, Web dude, Amadeus - "What a bold precedent - putting truth and common sense on the Web! Thank you, gentlemen, and good luck... to all of us."

• Mike Lucero, Community Organizer, USAContractor Network - "Finally a breath of fresh air in the smoke filled arena of the Internet! Bravo!"

• C. Dodd Harris IV, President & CEO, The Society for More Creative Speech - "A great many of these 95 Theses are anything but innovative - they seem, in fact, to have been included to pad the list to 95. That's okay; I'm sure Mr. Luther did much the same in his day. I am signing because the central insight of the manifesto is innovative. And important. We interact in ways the corporate world cannot encompass. If they want us back, they'd best catch up - and start speaking our new language."

• Matt Dabrowski, NDB Internet

• Marianne Cooley, President, NetHorizons Unlimited - "It's all so simple, really."

• Larry W. Borsato, Nobody in particular, Nortel Networks - "I've seen company intranets that suggested what personality an employee should have, and what tone of voice they should use, as if molding everyone into the same shape would sell more products in an individualized world. I believe so deeply that I emailed it to my President. I think he'll understand and appreciate it."

• Tom Meyer, Principal, TOM DOT COM - "What comes after the Intranet? We should really be heading toward the IndraNet, the inter-reflecting network of jeweled beings writing mission statements together."

• Barry Campbell, http://webveranda.com

• Ralph Bentley, art director, Kittelson & Associates - "And they said the word... '74. We are immune to advertising. Just forget it.' ...hits it right on the ol' head! Advertising is just so 20th century."

• seth mallamo, http://clem.mscd.edu/~mallamos - "The future is about people, just as the past always was. The only way for our species to progress is to improve our communication and increase our knowledge."

• Phil Hood, Senior Analyst, Alliance for Converging Technologies - "I think that the power of the 'Net to push Linux and MP3, against the wishes of major corporations, is a major clue."

• Linda A. Burman, President, L. A. Burman Associates

• Ted Bailey, imagineer, the Imagination Factory - "All around us are demands for an expanded sense of awareness to a great many more issues and requires us to cultivate and use more of our basic senses... and maybe, more importantly, our imagination. Imagine what we'll do when we get a clue!"

• thomas brinson, supergalactic chief of everything, brinson & associates - "Y E S -- to be fully human is to resist the inhumanity in our organizations, to defuse them and liberate ourselves from their subtle influence."

• Bill Scanlon, Attorney, Intellectual Property Law and Internet Law, The Scanlon Law Office

• James Burd, Engineering Consultant, JMB Engineering - "Thank you for so clearly saying what I have been trying to say myself for the last few years."

• Roger Whitehead, Director, Office Futures - "In the days of maritime trade (and in the industrial revolution), employees were 'hands' - because that's what they contributed with. In the days of white collar work, employees became 'heads' - because they contributed with what went on between their ears. What is the implied contribution of 'eyeballs' or, worse, 'seats'?"

• James H. Cloos, Jr., http://www.jhcloos.com

• Charles Hope, Programmer, Audio Video Zone - "Does this mean we don't have to wear neckties anymore?"

• Kevin A. Jackson, WebMaster, CanadaOne.com - "There can be no doubt. Now if only I could type a little faster I would be able to talk to all these great people, make a living, and sleep sometimes too..."

• Miriam Zellnik, Freelance Technical Writer - "Hurrah! I'm glad someone took the time and effort to write down all of the things that I too believe but am far too lazy to articulate."

• Rory Sutherland, Creative Director, OgilvyOne Worldwide - "I think I agree with most of what you say. Certainly very few companies have learned that they now have to do business with customers who have mouths as well as ears."

• Bob Reap, Co-Director, Teachers.Net - "I'm down with that. Lead or get the hell out of our way...."

• Shirl Kennedy, Internet Waves columnist, Information Today, home page - "What was it they said about the large dinosaurs like the brachiosaurus and apatasaurus...? They were so huge and their brains were so small that if another dinosaur bit them on the tail, it could take years for the pain to register."

• Christie Mason, Performance Coach, Managers Forum - "In short, 'See the ball, be the ball' - Caddyshack. 'Stop the Insanity' - Susan Powter. 'Do Unto Others the way they want to be Done Unto' - The Platinum Rule"

• Anne Wayman, writer, editor, webmaster, membership coordinator, various - "cool, but I'd be happier if there were a woman or two among the ringleaders"

• John R.W. Lydecker, viscount, JRWL Videomaker LLC

• Marcia Blake, Managing Director, Opto Communications, LLC - "At last, a succinct summary of what I've been preaching for years to client companies and business associates alike. Their common response: YAWN. Now, with the wide circulation this massively clued manifesto will achieve on the Net, they'll have to respond. Or die."

• Fred Baube, Gadfly(?), More Magic Software - "Most impressive, a plain-speaking verbalization of the organization-driven dehumanization that disquiets us all. Workers (that's you and me!) must be whole human beings, and connect to this wholeness in their work, rather than leaving it at the door when they enter the office."

• Herbert Punz, CPV Communications - "I agree in general with your manifesto, except the few points where the authors' wishes are a little too far away from reality. Money rules, and following the latest developments of the Internet I see a huge part of the creative minds walking down the street direction Wall Street. Investors are standing by to flood the Internet with money for one very simple reason - Control. These people fear nothing more than the changes you describe in your manifesto, so they use their financial power to conquer your power. And reading the news, their followers are growing fast."

• Dru Oja Jay, student, http://www.windseye.com/Dru - "Beautiful stuff - god knows this is being thought everyday, but you all made it official. Congratulations."

• Eric Soroos, Engineer, Designer, Internet Plumber, http://www.soroos.net - "The revolution will not be televised, but it sure is showing up on the net."

• sumo kindersley, systems consultant, Computing Science Simon Fraser University BC Canada. - "oh yes...thank you. for all of it, but 85 and 90... eerie to see my thoughts on the screen."

• Graeme Thickins, President, GT&A Strategic Marketing Inc. - "You're either clued...or screwed and tattooed. Marketers: write thesis #2 on the back of your hand. And welcome to your new profession. Market segmentation is dead, long live market segmentation."

• Stuart Ridley, freelance writer, - "It's real"

• J.W. "Bull" Cook, Behaviorial/Social Scientist, Bull's Museum of Unnatural History

• Geraldine Mongold, Project Manager, Landata Systems Inc.

• Toria Thompson - "Yeah!! someone else who not only gets it but has the gift to articulate the globby mess that it is."

• Rick "da rixter" Hatfield, Mutant Artist/Mathematician Extraordinaire & Official Portraiteur to RageBoy - "Absolutely on target -- completely consistent with my own intuitive/psychic vision of the future. Believe it! You are betting your ass."

• Lance Sultzbaugh, Technical and Scientific Information Ferret, Elan Pharmaceuticals, Menlo Park, CA - "Yesterday I received an offer to purchase a book promising details of websites which offer medico-scientific information on the WWW. No CD. No online access. Wave of the past."

• Joseph Clay Thompson - "Or, to put it another way:
  "He who binds to himself a joy
  Does the winged life destroy
  But he who kisses the joy as it flies
  Lives in eternity's sunrise."
  William Blake"

• Holly Harrington, Web Developer, Intel - "I'm on the train! Now, can you send this to my CEO?"

• Stephen Gilliard, Free human being, The Big Blue thing out back - "The best way to work is with commitment, common sense and shared objectives. Too bad all those are too rare these days."

• Hal B. Rager, Consulting Archaeologist, http://www.scsv.nevada.edu/%7Erager

• Z. Sharon Glantz, Konnexxus - "What a relief -- there are other people working to help the world of the Net evolve in a way that makes sense."

• Margaret Stokes, http://www.milamba.com

• David J. Aissen, Vicarious Conversationalist of the Digital Ether, Very Little - "Unfortunately the current manifestation of the corporation is, in part, our progeny. What drives the actions of the corporation is the objective of its leaders: "maximize shareholders equity." In a vacuum this is a noble goal. Where it goes wrong is the fact that the owners of the corporation are anonymous. They do not have to answer for the actions of their hired guns (Lorenzo, Chainsaw Al, Broadhead, Smith.). How often do you see a role call vote in any political body? The aversion to expressing an opinion (or having someone know their real thoughts) seems to be pervasive today."

• Jeffrey Harker, Consultant, The Harker Group - "I was sitting in my cubicle at a major aerospace company with a trashcan on my head when an associate sent me a copy of this manifesto. I wanted to burn the place down immediately. The times they are a changin' and nothing will ever be the same again. Viva la revolution!"

• Greg Roelofs, Real Stud Hombre Cyber-Muffin, PNG Group, Info-ZIP, and a certain large company - "Is there any company more in need of reading this than the one for which I work? A few, yes, but you'd be hard-pressed to find them. Is there any chance those in power actually will read this, much less take it to heart? Most doubtful, from where I sit..."

• Carole Guevin, chief Imagineer, Soulmedia Studio - "You can count on all my influence to further knowledge of this manifesto - enough whining, enough status quo - let's go do this now! I hope all signing are ready to walk the talk - this for a change would make a thundering difference! To all of us who've borne the seed of change: cheers!"

• Garth Kidd, ex-employee, Large American Systems Integrator - "The heavy corporate mantra of 'your sphere of interest, dear employee, exceeds your sphere of influence' gets hit with the very large, heavy object it deserves. About bloody time."

• Gerry Gaffney, Information & Design - "Too much webspace is conceived in the marketing department, built in the lab, approved in the boardroom, and inflicted on the 'target market', with never a glance or thought for the human at the other end."

• Mark Roth, communications architect, s!nergi studios - "Great work fellas! When is the abridged version coming out so we can post to stalls in executive bathrooms everywhere?"

• Paul Michael Hirst, President, W. Harold Enterprises - "Democracy, for better or worse."

• Dan Berkes, GalenaWeb/Midwest Interactive - "As much I as I agree with the cluetrain manifesto, I can see corporations co-opting portions of it for management strategy guides and training seminars then calling themselves 'cluetrain conductors' -- after all, what's a better market strategy than proclaiming ones' empire as the 'anti-corporation'?"

• Dana de Leon, College student of digital arts - "I was most impressed by this page; it is the same rhetoric I have been taught since I was small; to play fair, be nice, and treat those as we would want to be treated. Very refreshing to see so many people in agreement with that."

• Avi Rappoport, Analyst, Search Tools Consulting - "Information wants to be free -- Stewart Brand said it a long time ago and I think it's true. Shared information is more powerful than the sum of its parts. When someone wants advice, they may need to pay for it, unless they've already contributed so much to the community that they have a lot of credit. Learning and sharing makes for exciting business and a good life."

• Michael Dillon, President, Memra Communications Inc. - "I love this idea. In the ISP industry we say it a bit differently but the concept is the same. Have you got clue? Hello, the cluephone is ringing and it's for you! :-)"

• Moss V. Collum, http://www.sjca.edu/~mvc - "I sign the manifesto because there is much good in what it expresses both about human beings and about businesses, but I do have one reservation: the overwhelming faith in the internet that is here expressed. Computer networks do not automatically create intelligent conversation. Any real conversation requires the hard work and conscious effort of individual human beings."

• Harry Max, Strategic Web Project Therapist, http://www.metamax.com - "What took this so long?"

• jim smith, partner, flenser - "5 days a week banging my head against a wall called 'can we make the logo bigger?' - and now this... marvelous."

• Frances L Smith, Director, Information Technology, Chemonics International Inc. - "The speed in which culture and companies change via the web is blinding. "

• Mar Orlygsson, Designer

• John A Kelley, www guy, Red Sky Technologies - "These are instantly recognizable truths, for at one time we knew, but had nearly forgotten. I shall spread the gospel as best I can."

• Ken Dow, Maricopa Information Design - "Open the windows. Wider. Breathe deeply - the air is fresh again today."

• Eric Fader, President, four chair productions - "The web is very complicated only when poorly planned. This manifesto is truly ingenious."

• Ravindra Joshi, University of Zululand

• gilbert vanburen wilkes iv, instructional technologist, cerebellumsoft.com and doctoral candidate in rhetoric, Carnegie Mellon University, home page

• Christopher D. Frankonis (aka President b!X), Guerrilla Techo-Fetishist, Global Effort to Eradicate Know-nothings (GEEK Force), President b!X @ GEEK Force - "GEEK Force vehemently proclaims the Cluetrain to adhere to the principles embodied in the follow definition of 'slack' taken from the Oxford English Dictionary: 'In critical path analysis, the amount of time by which a particular event may be delayed without delaying the achievement of the overall objective'. (Figure out the relevance for yourself)."

• Jeff Wiegand, Chief Meteorologist, Electroponics, Inc. - "I love the Berlin Wall metaphor. A horrible thing humanity did to humanity. It's gone, let the traditional company die the same way."

• Chris Saltmarsh, Small (currently minuscule) businessman, Farpoint Ltd - "Moss V. Collum said 'Any real conversation requires the hard work and conscious effort of individual human beings.' Hear him! In my case, at the moment, that involves trying to build some of the stuff to enable people to grow, and grow with, the new communication. But how do I build a responsive and human company when I have to play the game of those whose interest and knowledge is dependent upon the old model? Maybe the UK is particularly antediluvian; heaven knows I'm not terribly good at being corporate. All power to your elbows, gents."

• Jeffrey Baker, Software Developer, Critical Path, Inc - "Racing toward the efficient meritocracy."

• Jim Flanagan, Factor, House of Baloney - "Hop on the Cluetrain, or be tossed in front of it. It's about time people learned that hierarchy is a bad way to organize large amounts of just about anything -- information, people, ideas."

• Jack Baty, Developer/Owner, Fusionary Media - "Oh man. Someone finally wrote it down. Now if you'll excuse me, I've got some mail to send..."

• Mara Statnekov, webmother & futurist, Statnekov Internet Consulting - "This manifesto is not just a clue, except to the clueless; it's the truth and a way of being. Thank you for writing and posting it. I'm all for talking from the heart."

• Dmitri D'Alessandro, http://www.connix.com/~dmitrid - "The Information Age is coming, and cluetrain will help with a kick in the pants, for those who would try and stop the Light."

• Jason Roache, IT Manager, Wealthy & Wise Advisory Services - "reverse the commercial lobotomy."

• Thomas B. Cox, http://home.att.net/~tbcox - "Markets are made up of discrete transactions between willing participants, repeated over time and informed by reputation, community standing, and track record. Its lifeblood is trust. Its food and wine are honesty and fair play. Learn this or be irrelevant."

• mirla criste, artist, designer, personal narrator, woman with a tail (tale), mirmaid hollow - "Right on - now let's get the CluelessNonConverted to sign."

• R. A. Davis, Manager, Large Software House for a Vertical Market Application - "Holy Blazing Obviousness, Batman. Tell everyone to pick up the Cluephone! Doc, I'm glad you're part of this. RAD, from the old CompuServe Broadcasting forum."

• Christopher D. Nusbaum, Webmaster, RPG Classics - "Most companies will be gone in less than 10 years unless they can change to fit the new medium. Personally, I think a whole new set of net-based companies will rise to take their place."

• Karl M. Bunday, Web master, School Is Dead; Learn in Freedom! Web site - "The Cluetrain 95 Theses apply not just to business, but to education as well. Soon is the time when learning happens as a conversation among learners rather than as a 'lesson' in a 'classroom' -- where, as Albert Einstein said, learning so rarely happened in the old days anyway."

• Philip Kruger, Electronic Commerce Consultant, Destiny Electronic Commerce - "At last, someone had the courage to put this together coherently!"

• Ola Friis, System Engineer, Siemens AB

• Massimo Fiorentino, We don't have titles - we're non-hierarchical, BrandFactory - "The world is holistic, the nature diverse and ever changing. So should companies be. Therefore, the manifesto is right on."

• Gregory Atwood, Principal, MemeSoup

• S Lane, Consultant, DAY Solutions - "This manifesto has a strong meaning to those who actually are out there and 'serve'. Consulting firms especially need to take this to heart as our main product, no matter the genre, is being available. period."

• Greg Rose, Senior Staff Engineer / Manager, QUALCOMM Australia - "There's a revolution in progress now, as we transition to the electronic and information economy. The Manifesto is a small step along the way."

• Larry Belling, Communications Consultant, Cap Gemini - "Knowledge is a drug. Just say 'KNOW.'"

• J. Frank Chambers, Principal, Sequoyah Cybersystems - "This will really piss-off the back-stabbers, the people that reach the top of companies by intrigue and dirty tricks."

• John Garison, Principal, DocuMentor - "At last - the electronic version of 'The Emperor's New Clothes!' As a professional dedicated to clarity of communication (online or off) I can only say Thank You and wish all of us well in our common mission of making information ubiquitous and understandable."

• Aaron Osterby, Partner, Osterby, Morgan & Associates - "Online communication is more about listening than the traditional print model which is 95 percent talking. To be an intelligent communicator both the listening and speaking forces must work in balance. This is the revolution of new media, this is what will change business communication forever."

• Niels Møller, Reporter, Berlingske Tidende - "And when we learn only to view ourself as people, not as lovers, employees, consumers, surfers or whatever we are bound to, we all do right."

• Horace S Chavez, President, Professional Business Systems inc. - "'Love your neighbor as yourself'. I really like your application of this concept, as well, to E-Interaction."

• Mark J. Gardner, Webmaster, Merck & Co., Inc. - "I had a reaction to these materials both shocking and simple: 'Of course.'"

• Skip Huffman, Varies by the hour., Carreker-Antinori - "Makes sense to me. I will be distributing to a few key players."

• Susan Peters, Replaceable faculty member, Small bit of a Big University - "I'm cluing my students in to the Manifesto. Thanks for getting it together in such good order--my doubts about the future of literacy on the Web have been put to rest."

• Daniel Tiggemann, Senior Dishwasher, Fachschaft Physik, University of Cologne, Germany - "I agree with the manifesto. I think that it does hold true not only for business, but also for politics. In Germany, it is common that members of the parliament do not answer to email requests. These will fall out of the parliament in future. Even more, the ability of everyone to speak to every other one will change politics in a a revolutionary way. Of course, these changes will be much slower than changes to business."

• Ron Lee, Third Eye, Off the Rails Group - "There will doubtless be people who will argue, debate and debunk these ideas. It will be interesting to see how many of them have the strength of heart to go down with the ship as their markets are eroded by those who will argue, debate and embrace them. Organisations who truly understand and adopt the concepts presented here far beyond paying lip service to them will be long remembered by their customers, their competitors and all who they have dealings with. Those who do not will be quickly forgotten by all of us."

• David P. Crandall, President, The NETWORK Inc.

• deke, graphic designer - "society is dying... unless something changes, and soon, we are all going to eventually continue our path back the way we came. our inevitable future coincides with history's past. the manifesto knows..."

• Bob Watson, Executive Director, Franklin Park Public Library - "Ah, the Great Conversation continues when information can no longer be hidden from the stakeholders -- and I like conversations. Good show!"

• Jim Chase, Senior Technologist - "Finally, a group with the guts to face this issue head on! The crashes you hear of barriers being toppled is the sound of profitability for those companies smart enough to listen. Toss the filters to open communication, and we developers can find out what the users really want. Treat a customer as a human being, and they become a part of the product team, with a vested interest in your success."

• Charles P LaHaye, MD, Chief of Medical Staff, Ville Platte Medical Center - "This train will only pass once. I hope we have enough sense to get on it."

• Tom Jennings, artist, World Power Systems - "We built a real business on openness and no bull:a complete success. We admitted serious error; customers ranted, but a week later bought more services. LEARN OR DIE; new mammals running 'tween the toes of dinosaurs. Long live the new flesh!"

• Mimi O'Connor, PR Flack, The PR Department - "You're blasting through where it counts. Keep shoveling the coal!"

• Nicholas Rudd, Chief Knowledge Officer, Wunderman Cato Johnson (retired) - "To quote Fernando Flores, human beings live in language. We are always already in conversation, coordinating our actions with each other to address our permanent, ongoing concerns as human beings. The market is a subset of our living together as human beings. So is the workplace. The velocity lent by technology now puts that coordination in real time. Result: change. Or it won't work any more."

• Nick Murray

• Sherry Miller, Oldest Woman on the Web, SherryArt.com - "For years they said there were no women on the web. Suddenly we're 49%. For years they said there are no people over fifty on the net. Now we're the fastest growing group online. The next step for The ClueTrain Manifesto is great new statistics. Make them up until they come true."

• Jay Cross, Senior Partner, Internet TIme Group - "Up the revolution! Theses-wise, you have nailed it. I'm emailing a copy to Al Gore right away."

• Evelyn Mitchell, tummy.com, ltd. - "Making and keeping promises, surprising each other with our creativity are the best things in business. It's no fun without a community."

• Evgeniy Pirogov, Project Manager, Novosoft Company - Software Company from Siberia

• Malcolm Lawrence, Editor-in-chief & Jack of Hearts, Babel: The multilingual, multicultural online journal of arts and ideas. - "Woohoo! You go, girl! Anyone would think you'd been reading Babel. Yup. BABEL. That's right, finishing where we left off. Making tower meet sky so you can play dice with the Man and Woman Upstairs. Our building plans are universal, so just tear your tongue out right now 'cause you won't need it. And while you're at it, take your tattered cultural baggage, fill it with soul candy, and tack it to the celestial. This is gonna be a party, and we'll beat that cultural piñata until it rains. Babel speaks your language. Babel stands with you toe to toe and eye to eye. Babel always turns the other cheek. Babel begs you to dip your hand in and rip out our hearts. They're yours. But Babel demands allegiance. To be our master, you must be our slave. For we are the generals who know too much to lead, the foot soldiers who know too much to follow. Join our ranks. The weak we'll make our kings. Of the strong? We'll make them our fools. Babel invites you to get nekkid and boogie to the universal beat - stone on stone in an endless rhythm to the heavens. "

• Pamela E. Patteson, Information Broker, Information Research Center - "A welcome site to a searcher's sore eyes!"

• raghunath, Senior Copywriter, www.dbsinternet.com - "I'd love to make a better site for cluetrain, for free. I mean I'm so much involved in its objectives - raghunath@roachees.com"

• Gary E Frazier, Operations Manager, Eugene Free community Network - "The cluephone is ringing, and it's for you!"

• Carl F. Hennig, Programmer/Analyst, Dynamic Linkage - "Well-written, well-organized, and will-be-ignored by all Fortune 500 companies... I vaguely remember some quote of Thomas Jefferson about the necessity of a new revolution every 20 years. This should be a revolution in business."

• John Mahoney, Editor, Log Cabin Chronicles - "Yes. Yes. Yes."

• Dan Corkery, Student, Bond University - "Brilliant. Simply Brilliant. A Seminal Work on the so-called 'New Economy'."

• Lex Kwee, general manager, new business associates [nba] - "conversation, or dialogue, is key. it includes listening carefully and speaking in context. too often, the context is missing, or single sided."

• Elaine Supkis, Chief Ox and Horse Operator, Falkenfelsen Farm - "Advertising is more influential rather than less but the Net allows the small guy, those who are unknown, to advertise and gain recognition without being a giant corporation. But the status conferred by slickly advertised objects and services still motivates buyers seeking reaffirmation of their own 'higher' status. At least the Net gives us a chance to find our markets our own way! Long live the Net!"

• Joel Turnipseed, President/Editor-in-Chief; E-commerce Consultant; Technical Writer/Free Electron (in order of Organizations listed above), Hotel Zero; The Change Factory; Platinum Software Corporation (Three distinct entities) - "OK, I'll sign on. Though I'm generally against manifestos, as they tend to enforce mental sclerosis, I found this one blunt (pointed? was I hit with a clue-by-four or skewered?) enough that the good damage outweighs the bad. And hell, if you've got no damage whatsoever, you're dead. The only complaint is that what we've got here is basically a bulleted list from people who want to get away from the culture of bulleted lists. How 'bout let's tell some stories here? (Prolepsis: Yes, the links are a good start.) Now I've just got to poop this around the office..." [absolutely. yes. send stories to letters@cluetrain.com.]

• Robert MacDonald, Director, Media Futures Institute - "Just as freedom of the press belonged to those who owned one, freedom of the web belongs to those who participate. Let the good times rock!"

• Asaf Bartov, Developer, Log-On Ltd. - "At first glance, the ClueTrain manifesto appears to be a well-meaning hackerish initiative that'll come to no fruition. That's why first glances are deceiving."

• Harry Brown, Sir HareNet, member of the much BSed (becoming less) silent majority, HareWare Int'l. - "The changing of the guard is way overdue."

• Tammy Turner, Business Owner, Pristine Communications - "What an inspiration to honest communication. How about a Chinese version of the Cluetrain site to get the companies in Taiwan and China clued in faster?"

• Scott M. Preston, http://www.msu.edu/~prestons/index.html - "This manifesto speaks a great truth: ultimately, communication is always between people. Creating intermediaries is inefficient and alienating. Speak to me as a person and I'll return the favor. Treat me as an object and I will ignore you."

• Debbie Wylie, Sales Manager, EIN Media - "A smack upside the head to remind us that we're interacting with people just like ourselves, and lots of 'em. I'll have to add a cluetrain disclaimer to all my messages so people know where the industry jargon is."

• David Anthony Brooks, Junior Network Engineer, Trusted Net, Inc.

• Barbara Connell, Chief Operations Officer, EchoBridge - "Indeed!"

• Jared McCarthy, President, Buyers Research - "It's about time people realize that the market is people. How odd that we've lost sight of ourselves and the fact that everyone else is pretty much like we are. Numbers? They are for those who are not willing to look you in the eye. And for those who dare look you in the eye, pick up the phone, and write a thank you note on real paper with a real pen with their real hand... the world is yours."

• Tom Davidson, MRR, Wang Global - "It's about time that someone noticed how personal interaction is fueling the great 'Net successes. From Amazon's reader comments to Yahoo's find-it-yourself freespace to eBay's hands-off but well-informed auctions (all now endangered by traditional top-down marketing), the greatest commercial 'Net undertakings are ones that understand that the customer is a peer and partner, not a puppet or purchaser...."

• Joan-Marie Moss, Author, Webmaster, Desktop Publisher, Public Realtions/Marketing Consultant, J-M & Associates / Creative Options - "This transition has been a long time coming. Businesses have a lot of growing to do. Only those who have the gumption to take a good look at themselves and recognize that they are in business to serve their customers/clients will get the picture. Those who understand that the people they serve are their primary reason for being will make the necessary changes. Those that don't are bound to ultimate demise. The challenge we face right now is the doublespeak of those who choose to use all the right words -- and still adhere to all the old behaviors."

• Stephanie Moffett, Web Developer, Modus Interactive - "Raise the bar and we will leap over it. Lower it and we will dig a hole beneath it. Let us all raise the bar."

• Cass Whittington, Consultant, Progress Software - "Electronic language must change the nature of public discourse just as written language changed it from what spoken language produced. I think this manifesto accurately predicts what that change is eventually going to be."

• Joseph Balsama - "All business should be reduced to the essentials: truths and lies."

• Michael Johnston, Me, Myself - "This manifesto states very clearly and concisely what I have personally felt for a very long time. Wake up out there, cuz this is the way of the future."

• Dethe Elza, Cog in the Machine, Lucent Technologies - "We are not 'Human Resources' either. There is nothing human about being called a resource."

• Leopold Bergmann, none, lb medien - "Hallelujah, this was long overdue. There may even be a German cluetrain sometime, although, I am sure, it will have a somewhat different feeling to it. We don't work laughing that much in this part of the world."

• Margret Bailey, uberWENSCH, Not Affiliated with Anyone in Any Meaningful Sense - "The sovereignty of marketing based on the alienated atomistic individual is vestigial, much like the monarchy of Great Britain. The explosion of the web has become traditional advertising's Cromwell, Levellers, Diggers, Quakers, and every other kind of dissenter. Woohoo it might just be good to be alive now!"

• Charles T. Beckert, President, Oak Hill Communications Group - "Being recently released from a Hell Hole of burgeoning neo-corporate speak and nascent positioning, branding, leveraging, etc., your manifesto has helped to salve my wounds. Business and humanity are not -- as they have been mistakenly defined by glib marketers and blind VPs of this or that -- mutually exclusive."

• William A Friedman, WillSix, Technical Support Analyst, Viacom - "A brilliant piece, a hopeful dream. If you can get the PC-weenies like me behind you, you can accomplish anything, 'cause nothing works without us."

• Larry Smith, Principal Software Engineer, self

• Jerome Scriptunas, Information Sharer and World Citizen, BRISC.org - "I salute your brilliant capability to articulate what I have known intuitively most of my life. This truth is an exception that does not hurt. What a relief to find 'you people' to admire and siphon inspiration from. Hugs and kisses..."

• michael west, wire wind ink - "brilliant theses. you nailed it perfectly."

• Julian Armando Durand D'Amico, Principal, Durand Consulting Inc. - "Organizations increasingly require IT outsourcing. IT consultants want to work in a friendly way with their clients. It's high time we move towards relationships of reciprocity based on truth and knowledge rather than marketing and spinning."

• Doug McNaught, http://www.mcnaught.org/~doug - "Agree wholeheartedly. The Manifesto expresses concisely a lot of the thoughts that I've been having over the last year..."

• Cyrus Noe, President & CEO (chief editorial officer), Energy NewsData - "The Internet information age is well underway and Al Gore did not invent it. I am not fond of manifestos; the 95 number here has overtones of M. Luther and 'Gott helf mir, ich kann nicht anders.' But there is a core of good sense here, and that's enough reason to sign up and help kick ass."

• C Nico Cinocco, VP Technology, Digital Dementians

• Kieron Murphy, Editorial Manager, EarthWeb - "Absofuckinglutely righteous -- the most important information on the Internet today."

• Sophia Anastos, Computer Services, Niles Public LIbrary District - "Telling the truth. Talk that is direct and satisfying, versus indirect and manipulative. No more wasting your life pretending that you are about what you are not about. The soul is cleansed, the light shines ahead, therapists re-train and religious leaders pause."

• Joe Majeske, driver guy, Sonorus, Inc. - "At last an acknowledgement that the status quo need not, and should not, be inevitable. Western culture seems to have forgotten that it's dominant mode of organization is, if not a historical accident, then at least a development rooted in railroad and telegraph technology. Time for change in a more human direction."

• Aaron Mandel, Thing Fixer, Harvard University - "I'm a little apprehensive about even admitting that businesses have so much control over the timbre and quality of life today, but the Ringleaders seem to be aware of that tension, so more power to them. And to all of us!"

• Daniel Shedd, me - "What comes next? Everyone who answers without humilty, doesn't get it."

• Kim Marshall, Artist - "Thank you, thank you! I knew I wasn't crazy. I'm not a geek, I'm not a programmer. I'm just an artist trying to plug things in and make it happen. I've also been tricked by some of the most successful companies in the world into spending money I don't have on stuff I don't want. Still, I'm hooked, baby. Give me what I want and show me some respect, and you can have what money can't buy."

• carl saxon, president, the saxon accounting group - "The hierarchies are coming down. The upper reaches of management can not hide anymore, becuase they are utlimately losing their power. And power is what it is all about."

• Darrell Ray Elmore, Senior Editor, Ziff-Davis

• Dave Dike, Chief Wrench, Digital Skylight - "Somebody tell those comatose butt-sniffers at Corporate to wake up and smell the avalanche. And will the last one out please torch the place..."

• John F. Gilmore, Consultant, Datamonitor - "McLuhan would love this shit. I certainly do."

• Carl F. Hennig, Programmer/Analyst, Dynamic Linkage - "Well-written, well-organized, and will-be-ignored by all Fortune 500 companies... I vaguely remember some quote of Thomas Jefferson about the necessity of a new revolution every 20 years. This should be a revolution in business."

• Jason Hamrick, Davidson College

• Patrick Nielsen Hayden, Senior Editor, Manager of Science Fiction, Tor Books - "Everything you say is as true of the publishing industry as it of the high-tech firms whose employees make up most of your signatories. Particularly the stuff about the irreducible primacy of the human voice, and the customers' complete immunity to hype and cant."

• Rob Reinhart, Executive Producer/Owner, Acoustic Cafe/RM&M

• Rebecca Eschliman, Departing Jester, Antioch Publishing - "About time there was something to counteract the confusion of the employees with the product and the customers with the product. May you lay down more track as fast as the Net itself grows."

• Jeff Angle, Director of Marketing, PLATO Education - "It is about time!And that's something we need to stop wasting."

• Randy Gordon, CEO, Integrand Systems - "A great set of points! An absolute must-read for anyone wishing to understand the new paradigm created by the instant and ubiquitous communication possible through the Internet."

• Shawn A Hyam

• David Arndt, Systems Engineer, Capital Computer

• Jim Dixon, Real Good Food

• John Quentin Heywood, Professor, American University Washington College of Law - "It is not just traditional companies that have missed the cluetrain, higher education is missing it as well. Administrators think of a website as another brochure and then wonder why nobody pays any attention."

• Harry Pendergrass, Software Engineer - "I can't help but think this is nothing more than a dream. But it is a good dream that counters the myriad nightmares being sent across the wires by the gigabyte."

• Peter Kubiaczyk, Database Designer, ISA International - "Great!!! Just hope that folks signing here really mean it..."

• Larry Abel, Director, Cambridge Technology Partners

• Jason Salisbury, Lead Programmer, Argus IG - "The Cluetrain Manifesto is the kind of document I want to print out, scrunch up, and jam into the gaping, drooling orifices of every slackjawed suit, MBA, HR gash, and/or CEO I've ever had the misfortune to 'interface' with."

• Dan L. Berlyoung, Owner, Saturday! - "The schools and colleges need to get on the train too. They are training the next riders!"

• Mark Zaifman, Sr. Technical Recruiter, Fair, Isaac & Co - "Finally, honesty in the form of the cluetrain manifesto. I got so excited reading the manifesto, I had to pinch myself. Thanks for being authentic, telling it like it really is, god, it's so refreshing."

• Benjamin Delfin, Software Engineer, Information Builders

• brigitte eaton, senior information designer (i think), http://www.eatonweb.com - "this manifesto spells out exactly what's wrong with corporate america. it's time to change."

• Nicholas O. Radov - "When you put it that way it seems rather obvious, doesn't it? Those who want a similar message in more corporate language should read http://www.forbes.com/asap/98/0406/074.htm"

• Daniel Read, Principal Engineer, Lanier Worldwide

• Eric Wu, MBA/MS candidate, University of Colorado at Boulder - "Nice to see someone finally put down in words the 'it' that we've all been saying 'they' don't get."

• Andrew Hermetz, TechnoShaman, Humanadyne - "All Power to All People..."

• Wayne A. Schomaker, Network Administrator/Webmaster, Colorado OEM - "This is the new gospel of communicaitons -- it needs to be spread around the globe!!"

• David Gaffen, deity, www.thefelixes.com - "Focus groups don't work. Marketing research don't work. 'Let's take a poll...' they say. I say, stick with your convictions. Give things a try. Individuals have creativity, insight, vibe -- organizations, by nature, do not."

• Richard Kithil, Founder & CEO, National Lightning Safety Institute - "Ben Franklin said it: 'Be at war with your Vices, at Peace with your Neighbors, and let every New Day find you a better man.'"

• Dennis Elfstrom, Senior Technical Writer and Consulting Troublemaker, Metricom, Inc. - "Every dollar is a vote. Snooze, and you'll lose."

• Kevin Jamieson, Geek, Bebber & Associates - "After struggling against 1950's style management and stagnant business culture, this is a breath of sanity. I cannot agree more, and it is relieving that I am not alone. This community, discourse, and self-reliance reassure me that I am not crazy to think this way. Things are changing, and it is good."

• Don Symes, Just Me - "I notice a disappointing amount of marketroid blather and corp-speak among the signatories comments. Habits and a career'sworth of training are hard to break. Talk real - the way you signed up to do."

• KEITH BAKER, grave digger, Baker's Lawn Care - "You've said the eulogy. Take out the old bring in the new. Amen."

• Kenton A. Hoover, Networking Manager, Engineering Computer Services, Cisco Systems, Inc.

• Strata Rose Chalup, VirtualNet - "The crisp clean smack of a clue-by-four hitting target is heard. At the instant of contact there is always the potential for the fields to reverse, the smacker to become the smackee. Will this become yet another 'bandwagon' or will it be around a year from now? We'll see."

• Frank Hecker, Lead Systems Engineer, Netscape government sales - "This is great stuff, but just common sense if you stop and think about it; this is the way many 'internal innovators' have been successful all along, for those companies that had at least some clue. A major point here is that what works inside works outside as well -- simple but powerful."

• Timothy Daly, self - "'feels like I've been hit by a southbound train' -- ellis paul. after 28 years in the computer business i have to admit that my 16 year old daughter 'got' it long before you wrote it down. now i do. this should be in a web virus."

• Thomas Edwards, President, The Sync - "The cluetrain applies not only to tech companies, but to media companies as well. Today, you have to be responsive to your audience, and bring them into the media, not just be an 'ivory tower' broadcaster."

• Terry Smith, Student, University of Maryland, Baltimore County - "Industries merge, industries divide, and I bought my bank checks from three guys with a laser printer and some cool designs. Well said, gentlemen, well said."

• Doug Alder, Connection Support Manager, Powerlink Internet Services - "We live in a society that abhors personal responsibility and this is mirrored very well at the corporate level. This manifesto says I take responsibility for who and what I am, that I will take control of me in the marketplace - whatever and wherever that may be. Corporations that do not recognize this, that continue to hide behind old stereotypes, that continue their attempts to manipulate the marketplace with smoke and mirrors will discover, perforce, too late the folly of their ways."

• Glenn MacEachern, Poptician/Consumer, Private - "I must commend you on a job well done. I've long thought that the ideals presented in your manifesto are not only going to change the face of buisness, but to change, and save our society as we know it. No longer should the people be tools of the rich and the greedy. The people will (hopefully) soon be no longer the slave of blind loyalty and the pursuit of what we are told is cool. This is the future, get on the train or bugger off."

• Peter Bradley, Athrofa Prifysgol Cymru, Caerdydd - "Gresyn o beth fyddai i'r maniffesto hon fod yn uniaith Saesneg. Lladd, yn hytrach na hybu amrywiaeth fyddai hynny."

• Larry Crain, Instigator, Innovation Development Enterprises of America - "Interesting...while our 'leaders' in big business, big government, and big info-tainment are all in a panic about a 'mosquito' named Melissa, they apparently haven't even noticed this incoming 'ICBM'! It should be interesting to see how long it takes 'em to get a clue. And, just how many never will!"

• Andrew Mair - "It is about time somebody told the truth about the corporate marketing nightmare we live in - the task ahead is to get the boxheads in the boardrooms to listen and start treating their staff and customers as intelligent individuals and not moronic demographs! This train is definitely going somewhere. All Abord!"

• Manmohan Jain - "This is the real e-business story. I can almost pick the winning companies of tomorrow on just the touchstone of the cluetrain manifesto."

• Paul Bambury, Writer and recording artist, Trancendental Anarchists - "I like this manifesto very much. As a recording artist involved in the mp3 movement (with music at mp3.com), the paradigm shift is evident to me, in the inability of most of the recording industry to comprehend what's going on. The mal-adaption of the real world star system to the net environment is one example of this. There's a power shift occurring and the power is being more evenly distributed. This is inimical to the realworld system."

• Kenn Lutz, neophyte, OpenSourceHardware - "Nothing matters any more than who do - you do what you gotta do, and do-do, too. Victims implode. 'And in the end, the love you get is equal to the love you send' - John 'n Paul. Commotion backwards principle."

• J Nicholas Tolson, CTO, eDesign, Inc. - "'Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy.' -- Kahlil Gibran"

• Craig Hamilton, Technical Support, DIALnet plc

• Daniel Maharry, Contributing Editor, ASPToday - "Another (virtual) world, another set of ideas and rules. Why no-one realised this before the cluetrain departed common sense platform one is beyond me."

• A Ray K, Coach, Autus Strategies - Performance Coaching for Life and Business - "I found this to be incredible. It is this dialogue that has allowed me to meet and discover a world that is incredible. It has shown me that there is a whole wide world out there full of people that hold within themselves and collectively who hold the promise of a future of WOW."

• Marc Schuler, Corporate Peon, left blank to avoid offending those who wouldn't know a cluetrain when it hits them in the.... - "'Wake up to find out that you are the Eyes of the World'."

• Kelly Stine, Account Manager, PearlNet, LLC - "Communication....If only all supervisors, bosses and anyone with people working for them or with them could learn how to sincerely say two simple words....'thank you'. This makes employees/co-workers feel appreciated and that, my friends, go a long way. "

• Alan Wexelblat, Ph.D., Web Architect/Interaction Designer, HOVIR - "I've been trying to explain interaction design for years. The peoples' voice has been sorely lacking in most software/hardware organizations and the e-commerce bubble is spreading this problem to companies of all kinds. Human-computer interaction professionals (of which I am proud to be one) have an obligation to break down the walls and tear off the blinders that the Cluetrain manifesto refers to. Unfortunately, we are too often lone voices, ignored by application and We