the entire* original text of
The Cluetrain Manifesto

(Or, you can get the updated 10th Anniversary Edition - the original++ - here.)

The 95 Theses
Elevator Rap
Chapter 1: Internet Apocalypso
Chapter 2: The Longing
Chapter 3: Talk Is Cheap
Chapter 4: Markets Are Conversations
Chapter 5: The Hyperlinked Organization
Chapter 6: EZ Answers
Chapter 7: Post-Apocalypso

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Other books by the authors
Christopher Locke: Gonzo Marketing, The Bombast Transcripts
David Weinberger: Small Pieces Loosely Joined,
Everything Is Miscellaneous, Too Big to Know
Doc Searls: The Intention Economy