About the New Clues
In 1999, most of the media saw the Web as a new way of publishing, and businesses saw it as a new way to sell us stuff. Meanwhile, the rest of us were getting to know one another, were inventing things, and were having a party.
Four of us got so annoyed by the insistence on misunderstanding the Net that we tried to spell it out in 95 theses that we posted as the Cluetrain Manifesto.
That Manifesto had four authors: Doc Searls and David Weinberger who wrote these new clues, and Christopher Locke and Rick Levine. We four also wrote a book called The Cluetrain Manifesto that became a business best-seller. You can read the entire original book (as opposed to the currently available Tenth Anniversary edition that includes copious later reflections) online for free.
Chris writes and cogitates in Boulder. Rick and his brother have Kickstarted a very cool sock company, XOAB.
Doc and David have independently written a number of books (Doc | David) about the Internet. They have also been fellows at the Harvard Berkman Center for Internet & Society where Doc continues to instigate ProjectVRM parade, and David is a senior researcher. Until recently, David co-directed the Harvard Library Innovation Lab. In Feb. 2015, he'll be a fellow at Harvard's Shorenstein Center on Media, Politics, and Public Policy, and will be teaching at Emerson College. Both Doc and David have families, lives, etc., and like long walks on the beach and snuggling under blankets on chilly evenings. We welcome your comments.
Open Source Publishing
These New Clues are designed to be shared and re-used without our permission. Use them however you want. Make them your own. We only request that you please point back at this original page: http://www.cluetrain.com/newclues/ because that's just polite.
We intend these clues to be an example of open source publishing so that people can build their own sets of clues, format them the way they like, and build applications that provide new ways of accessing them. Here's what we've done to enable this:
While we've put the text that we wrote into the public domain, the photograph at the top of the armadillo and the bike was posted at Flickr by e. res under a Creative Commons BY 2.0 license that lets anyone use it so long as they attribute it to her/him and share it with others. (We edited it.)
How people are using the clues