|Who are we? And why are we doing this to you? Good questions. On both counts, we're not sure ourselves some days. Has a lot to do with the phase of the moon. However, we're all agreed that we'd hate to see the Internet meet the same fate that befell the poor creature pictured below.
Here are links to our other web pages, bios and some of the
articles we've written that have a general bearing on the
cluetrain theme. We all got talking one day not too long ago
about what essential realities many businesses are missing as
they attempt to play in the Internet headspace. We got tired
of invoking clichéd refrains like "clueless companies"
and "they just don't get it." The cluetrain manifesto is our
attempt at articulating a set of principles and dynamics we
believe will determine the future experience of both
individuals and institutions online. We're lobbing some bombs
here. But we're also optimistic. We hope not too much so.
Let us know what you think.
manifesto | signers
Copyright © 1999 Levine,
Locke, Searls, & Weinberger.
All rights reserved.